The Marketing Committee of The Bengal Chamber of Commerce & Industry conducted 11th Marketing & Brand Conclave “Conventions be Buried – Transformation Rules” on 18th & 25th of September 2021. Some extremely eminent people from the Marketing fraternity took us through their journey during the pandemic. The Day 1 of the Conclave had speakers like Mr. Sashi Sinha, CEO, IPG Mediabrands India as the opening keynote speaker followed by a panel discussion where the panellists were Mr. Abhijit Roy- MD & CEO Berger Paints, Mr. Damodar Mal – CEO Reliance Retail and Mr Srinandan Sundaram – Executive Director, Foods &
Refreshments, HUL. The closing keynote speaker of Day 1 was Mr. Deep Kalra, CEO, Make my Trip delivering his closing keynote address.

On the Day 2 of the conclave Ms. Dana Maiman, President & CEO, IPG Health was in a Fireside Chat with Mr. Rohit Ohri, Chairman & CEO, FCB India followed by a session on the Family Owned Businesses which are basically from Kolkata and have created a big name for themselves in their respective industries. The panelists were Mr. Ankit Daga, Head, Business Development, Mr. Arpan Paul, Executive Chairman, SAJ Food Products and Ms. Rochita Dey, Director, Sreeleathers. The last session of the second day was Mr. Rohit Ohri, Chairman & CEO, FCB India who spoke on the topic - In the business of the “Future” -“An Overview”. Mr. Rohit Ohri was also the esteemed moderator of both the days of the conclave. The closing remarks were given by Mr. Navarun Sen, President – Century Plyboards (India) Ltd and Co-Chairperson – Marketing & Brand Committee. Overall the Conclave was extremely well received by the viewers.